Theorist: Negus

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What I learnt:

• The first thing that I have learnt from Negus's theory is that their is two different approaches used when working with artists. From this I learnt that by having two different approaches with an artist can change the impact they have on the audience, and the audience that they reach
• Another thing that I learnt from Negus's theory is the idea that this helps shape the artist into someone people want to listen to. This helps when creating my music video because it means that the audience may enjoy the idea of people acting in the video that I create, and it will keep them interested to see how they grow throughout the video
• During the research of Negus, I was also able to learn that creativity can be done in any way, which means that all ideas can be used in some way within a music video, as the crazy and more out their the ideas are the more likely that people are going to enjoy the music video that has been created.