- Each genre has it's own style
- Boy/Girl Band: Dance
- Metal Video: Performance
- Pop Music: Love Story
- This is also known as ICONOGRAPHY
- Iconography means a collection of illustrations or portraits
- The visuals are used to:
- Illustrate the lyrics
- Amplify the music
- Contradict the song
- Their is a relationship between the visuals and lyrics and visuals and music
- Close Ups should always be included
- A common theme in a music video is the idea of a screen within a screen
- This usually allows the artist to promote another website
- People often also use a music video as a way of making references to other things
- For Example:
- Films
- TV Programmes
- Other Music Videos
What I learnt:
- The first thing that I learnt from this theory is the idea that depending on the genre their is specific criteria that people are expecting to see. From this it shows that if I was to use a specific genre I would have to try and incorporate a specific element into the video to ensure it fits what my target audience is going to be expecting.
- Another thing that I learnt from this theory is the idea that in order to create a good music video, it needs to have the lyrics and visuals match one another. This is something that I am going to consider when creating my music video as it means that the narrative of the video can be understood in a more direct way, with the lyrics matching the video.
- I also learnt from this theory the idea that a music videos purpose is to promote the artists websites. This means that when making the magazine advert I am going to try and include information that is going to help get the artist across to the audience, and enable them to look more into them.
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