Monday, 7 August 2017

Theorist: Goodwin

Goodwin's ideas are:
  • Each genre has it's own style
    • Boy/Girl Band: Dance
    • Metal Video: Performance 
    • Pop Music: Love Story 
    • This is also known as ICONOGRAPHY
    • Iconography means a collection of illustrations or portraits 
  • The visuals are used to: 
    • Illustrate the lyrics
    • Amplify the music 
    • Contradict the song 
    • Their is a relationship between the visuals and lyrics and visuals and music 
  • Close Ups should always be included 
  • A common theme in a music video is the idea of a screen within a screen
    • This usually allows the artist to promote another website 
  • People often also use a music video as a way of making references to other things
    • For Example:
    • Films
    • TV Programmes
    • Other Music Videos
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What I learnt:
  • The first thing that I learnt from this theory is the idea that depending on the genre their is specific criteria that people are expecting to see. From this it shows that if I was to use a specific genre I would have to try and incorporate a specific element into the video to ensure it fits what my target audience is going to be expecting. 
  • Another thing that I learnt from this theory is the idea that in order to create a good music video, it needs to  have the lyrics and visuals match one another. This is something that I am going to consider when creating my music video as it means that the narrative of the video can be understood in a more direct way, with the lyrics matching the video.   
  • I also learnt from this theory the idea that a music videos purpose is to promote the artists websites. This means that when making the magazine advert I am going to try and include information that is going to help get the artist across to the audience, and enable them to look more into them.

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