Theorist: Dyer

Stars and Stardom:

The idea of considering the relationship between the music industry and it's audience, and how this affects the role of the artist

'Star' - Semi-mythological set of meanings constructed around music performers to sell their products to a large loyal audience

The typical things found in someone to help with their stardom is:

• Some common values of music stardom
• Youthfulness
• Rebellion
• Sexual Magnetism
• An anti-authoritarian attitude
• Originality
• Creativity
• Talent
• A disregard for social values
• Drugs
• Sex
• Polite behaviour
• Conspicuous consumption of:
• Sex
• Drugs
• Material goods
• Success against the odds

'Star' - Is the persons image, not the real person. It someone that can be constructed it someone that people will want to listen to.

The type of image the star should have needs to include:

• Paradox 1 - The star must be simultaneously ordinary and extraordinary for the consumer
• Paradox 2 - The star must be simultaneously present and absent for the consumer

By having these two features, it means that it keeps the audience interested in the artist, as they are not able to predict what they are going to be doing next. As well as this, it also means that the audience is positioned against the mainstream, which is the idea that the artist needs to stand out and be different to attract their audience and to keep their attention.

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What I learnt: 

• The first thing I learnt from this theory is the idea that when dealing with artists, they have to have specific criteria's to be able to work in the industry. This automatically allows them to get rid of the types of people that are missing at least one of the stardom features. This helps with the creation of my music video as the artist that is performing needs to look realistic, by having the qualities of a someone who is meant to be a star. 
• Another thing that I learnt from Dyer's theory is between the relationship of the music industry and it's audience. From the relationship, I can take the idea that the artist has a big role of being able to allow the audience to connect with the music industry. Learning from this, I will be able to consider this information when creating my music video. The thing that I will be considering is the idea that if the artists personality is shown through, the audience is able to connect with who they are. This is beneficial to my music video as it makes the audience more interested in what is happening in the video.